Project Outline
An evolving constellation of priorities, ideas, and ambitions.
✧ AESTHETIC SIGNALS.
Where it begins.
- All art stays on-season — light, color, and texture echo real-world fashion calendars
- Weekly image drops act as editorial soft suggestions — glimpses of a lifestyle worth chasing
- A visual tone rooted in cinematic realism — grounded, dreamlike, and aspirational
✧ DIGITAL ASSET DESIGN.
Hand-built, limited and never rushed.
- Seasonal Token Release — precision-crafted at our San Francisco headquarters
- Capped at 100M — a clear departure from trillion-unit noise
- Structured to grow with the season — value is designed to mature, not detonate
- No artificial hype mechanics — just time, intention, and clean design
✧ CULTURAL INFRASTRUCTURE.
A private world built with intention.
- THE LOFT: A Telegram suite for first access, clean exits, and curated community
- THE RUNWAY: A signal-only broadcast for holders, curators, and those tuned in
- THE RESERVE: A quiet reward system for those who held too long to exit — reserved access to future Editions, events, or drops. Sometimes, holding on unlocks more than selling ever could.
✧ EVENTS & EXPERIENCES
The token as a passport.
- Token-gated experiences — low-key luxury events including live music, fashion shows, wine-tasting and automotive experiences
- Planned debuts in San Francisco, New York, Milan, and Paris — IRL moments that move with the brand
- The early architecture of a lifestyle that shifts between screens and cities, seamlessly
✧ IRL TWIN.
When beauty reflects back.
Some say our AI muses are too perfect to be real. We disagree. IRL Twin is a campaign that invites the world to see itself in Supermodel.
Each season, real individuals who bear the closest resemblance to one of our featured AI visuals are awarded airdropped tokens — and recognized across our channels. Participation is simple: recreate the pose, tag the project, and let the community discover the match.
More than a contest, IRL Twin is a soft statement: that beauty isn’t confined to algorithms. It’s all around us — every day.
✧ THE AGENCY.
Modeling reimagined.
- Building our own AI model roster — serialized muses with style, story, and presence
- Not just prompts, but personalities — faces you’ll follow across seasons
- A new kind of synthetic talent studio — where lore meets luxury